Don't know what my obsession with menswear has sprung from lately as most of my life I never gave it a second thought. But this lookbook caught my eye and is incredibly brilliant and surprising coming from the normally classic and preppy Ralph Lauren line. RRL is a division under his empire for rugged Americana menswear. Here, the vintage aspect of these photos really play into the branding and feel of this line - to which Lauren is famous for really creating a story around the fashion he creates.

via Miss Moss images link back to source