With digital downloads becoming the go to for music access these days - CD sales are practically obselete. That's why this innovative, interactive CD packaging might be the new wave in boosting sales once again.
Designed by Rethink for the band Jive Talk, and their album 123 Jump! - the CD packaging utilizes AR and QR codes to be read by smart phones and web cameras to see animated music videos playing off of the packaging itself and see the band singing to you live complete with illustrated mouths. Genius!
via Design You Trust images link back to sources